The Key West real estate market is continuing to shift as we move into the second quarter of 2026. After several years of rapid appreciation and highly competitive conditions, the market is beginning to normalize. For buyers and sellers alike, understanding these changes is key to making informed decisions. This February 2026 market update breaks down the latest trends in pricing, inventory, days on market, and overall activity to help you better understand what is happening in the Key West housing market today. Overview of the Key West Housing Market The Key West market is transitioning into a more balanced, buyer-influenced environment. February showed clear signs of slowing, and March confirms that trend while adding an important layer of stabilization. Prices are no longer dropping sharply, inventory is holding steady, and buyer activity—while still selective—is consistent. This suggests we are no longer in a rapid correction phase, but rather moving into a more sustainable and strategic market. And while the pace has shifted, it is important to note that demand has not disappeared. Serious buyers are still active, and well-positioned homes continue to sell. Home Prices in Key West In February, we saw more noticeable price adjustments. By March, those declines began to moderate. The median sale price in March 2026 was $1,157,500, down approximately 4.3 percent year over year, a much smaller decline than February’s 13 percent drop. The average sale price also showed only a modest decrease of about 2.2 percent year over year. Active median list prices remain slightly down, but the rate of decline has slowed significantly compared to earlier in the year. What this means for the market is important. Pricing is no longer rapidly correcting. Instead, we are seeing stabilization, which is often the first sign of a healthier long-term market. For buyers, this creates new opportunities to enter the market with more negotiating power. For sellers, it reinforces the importance of pricing homes accurately from the start. Days on Market and Buyer Behavior February saw a sharp increase in days on market but by March that trend began to level out. The average days on market decreased slightly to 95 days, down from February’s 103 days, though still higher than last year. The median days on market also came down to 57 days. So while homes are still taking longer to sell than they did during peak market conditions, the pace is beginning to stabilize.Buyers are still taking their time, but well-priced homes are starting to move more efficiently. Sales Activity and Market Pace One of the most important shifts from February to March is an increase in closed sales. March recorded 52 closed sales, up over 10 percent compared to March of last year. This is a notable improvement after February’s significant decline in sales activity. However, pending sales are still down year over year, indicating that while closings improved, buyer pipeline activity remains somewhat cautious. Buyers are active, but selective, and tend to be more serious and intentional when making an offer and often leads to smoother transactions for well-prepared sellers. Inventory and New Listings Inventory levels in Key West have remained relatively stable, with active listings down slightly by just over 2 percent year over year. New listings, however, have dropped significantly by more than 30 percent. This reduction in new inventory could help support pricing as the year progresses, especially if buyer demand remains steady. A lower influx of new listings means less competition for sellers who choose to enter the market now, provided their homes are priced and marketed correctly. Market Balance and Absorption Rate The absorption rate increased to 12 months in March, up from February and above last year’s levels. A balanced market typically sits around six months of inventory, so Key West remains in buyer-favored territory. This gives buyers more negotiating power and more time to evaluate options. For sellers, it reinforces the importance of strategy and positioning in order to compete effectively. Pricing Strategy Continues to Drive Results The sold-to-list price ratio remains around 90 percent, indicating that negotiation is still a key part of the transaction process, as shown in the chart on page 1 of the March report. Homes that are priced correctly are selling. Homes that are not are sitting longer and often requiring price adjustments. This continues to be one of the most important factors in today’s market. What This Means for Buyers The spring 2026 market presents a strong opportunity for buyers. There is more inventory than in previous years, less competition, and greater negotiating power. The urgency of past markets has been replaced with the ability to be thoughtful and strategic. Buyers who are prepared and informed are in a position to secure favorable terms and long-term value. What This Means for Sellers Accurate pricing, high-quality marketing, and strong presentation are essential. The market is no longer forgiving of overpricing. The good news is that demand is still present. When homes are positioned correctly, they are selling. Working with an experienced real estate team can make a significant difference in navigating these conditions. Key West Real Estate Market Outlook The Key West real estate market is not declining. It is recalibrating. The transition we saw in early 2026 is now evolving into a more stable spring market. Prices are stabilizing, days on market are leveling, and sales activity has begun to improve. At the same time, inventory remains steady and new listings are limited. For buyers and sellers alike, this is a moment to move with intention, backed by data and guided by the right strategy. If you are considering buying or selling in Key West this spring, having a clear understanding of these trends can help you make confident, informed decisions. If you would like a personalized analysis of your property or guidance on navigating the current market, the ShineGroup team is here to help!

3/26-3/27 - 3rd Annual Key West Sailfish Tournament 3/28 - Southernmost Seminole Renegade Run 3/29 - The Beach Boys 4/1 - Key West Rotary 110th Anniversary 4/2 - Habitat for Humanity’s Tropical Gala 4/2-4/4 - Spanish Fly 2025 Shark Tournament, Jose Wejebe Foundation 4/4 - Little White House 9th Annual Easter Egg Roll 4/4 - Junk in the Trunk Community Garage Sale - 4/4 - 2nd Annual Key West Minster Dog Show 4/5 - Wetstock 2026 - The Ultimate Floating Music Festival 4/11 - 52nd Annual ‘Round the Island Race - Key West Community Sailing Center 4/16 - Walk on White 4/17-4/26 - 44th Anniversary Conch Republic Days - Independence Celebration 4/18 - Earth Day 5k - Conch Republic Marine Army 4/18 - Keys Energy 22nd Tree Giveaway 4/19 - Cow Key Bridge Zero K Run 4/22 - Earth Day with Plogging The Keys 4/25 - 5th Annual Reelin’ for the Cause Kids Fishing Tournament 4/29- 5/3 - Key West Songwriter’s Festival 5/3 - Run for Rhonda 5k 5/4 - Miss Island Queen 5/9 - Reef Relief Conch Classic Volleyball Tournament 5/9 - 29th Annual Key West Paddle Classic 5/16 - Rotary Casino Night 6/3-6/7 - Key West Pride 6/6 - 22nd Annual International Ocean Film Festival 6/13 - Swim Around Key West

January 1 Local Residents Ride Free New Year's Eve Chicken Drop - Street Closure Notice Waterfront Playhouse – What the Constitution Means to Me (Spotlight Series) Pole Vault in Paradise January 2 Local Residents Ride Free Scott Kirby- 35 Years of Songs & Stories w/ Noah Robertson @Key West Theater Pole Vault in Paradise Key West Literary Seminar January 3 Local Residents Ride Free Scott Kirby- 35 Years of Songs & Stories w/ Noah Robertson @Key West Theater Run for Paradise - Street Closure Notice Pole Vault in Paradise Key West Literary Seminar January 4 Local Residents Ride Free Local's Sunday Pole Vault in Paradise Key West Literary Seminar January 5 Local Residents Ride Free Catch The Mania Trivia Key West Literary Seminar January 6 Local Residents Ride Free Key West Literary Seminar January 7 Local Residents Ride Free The Queens of Country: Patsy! Dolly! Loretta! @ Red Barn Key West Literary Seminar January 8 Local Residents Ride Free The Queens of Country: Patsy! Dolly! Loretta! @ Red Barn Key West Literary Seminar January 9 Local Residents Ride Free The Queens of Country: Patsy! Dolly! Loretta! @ Red Barn Key West Literary Seminar January 10 Local Residents Ride Free The Queens of Country: Patsy! Dolly! Loretta! @ Red Barn Save Our First Responders 5K Run/Walk - City Property Event Notice Wounded Warrior Project Soldier Ride - City Property Event Notice Rams Head Presents: Given to Fly: A Tribute to Pearl Jam Key West Literary Seminar January 11 Local Residents Ride Free David Nihill: Taking Tangents Tour @ Key West Theater Wienerpalooza/Chihuahua Flash Mob - Street Closure Notice Key West Literary Seminar January 12 Local Residents Ride Free Catch The Mania Trivia Key West Literary Seminar January 13 Local Residents Ride Free Los Lobos Disconnected @Key West Theater January 14 Local Residents Ride Free The Expanding Man: An Original Tribute to Steely Dan @ Key West Theater 5th Annual Key West Chick Fest January 15 Local Residents Ride Free Scott Kirby- 35 Years of Songs & Stories w/ Caffeine Carl @ Key West Theater Asleep At The Wheel @ Key West Theater 5th Annual Key West Chick Fest January 16 Local Residents Ride Free Kash'd Out @ Key West Theater The Coral Reefer Band @ Coffee Butler Amphitheater 28th Annual Key West Half Marathon & RunFest - City Property Event Notice 5th Annual Key West Chick Fest Jimmy Buffett’s Coral Reefer Band Southernmost Youth Regatta January 17 Local Residents Ride Free The Brit Pack @ The Key West Theater Key West Half Marathon & 5K 28th Annual Key West Half Marathon & RunFest 5K and 10K - Street Closure Notice 5th Annual Key West Chick Fest Southernmost Youth Regatta January 18 Local Residents Ride Free Key West Half Marathon & 5K 5th Annual Key West Chick Fest Southernmost Youth Regatta 28th Annual Key West Half Marathon & RunFest 5K and 10K - Street Closure Notice January 19 Local Residents Ride Free Catch The Mania Trivia The Southernmost Regatta January 20 Local Residents Ride Free Truman Music Series: The Heart Starters At The Wedding @ Red Barn Theater Kelly Mcgillis Classic The Southernmost Regatta January 21 Local Residents Ride Free Kelly Mcgillis Classic Rumors ATL: A Fleetwood Mac Tribute @ Key West Theater Ben Harrison @ Key West Theater The Southernmost Regatta January 22 Local Residents Ride Free Kelly Mcgillis Classic Back In Time Fundraiser - City Property Event Notice The Southernmost Regatta January 23 Local Residents Ride Free America 250: Remembering The First Ladies Kelly Mcgillis Classic Old Island Restoration - January Home Tours The Southernmost Regatta January 24 Local Residents Ride Free America 250: Remembering The First Ladies Kelly Mcgillis Classic Old Island Restoration - January Home Tours The Southernmost Regatta January 25 Local Residents Ride Free Kelly Mcgillis Classic January 26 Local Residents Ride Free Catch The Mania Trivia Kelly Mcgillis Classic The Phil Collins Experience @ Key West Theater January 27 Local Residents Ride Free Mile 0 Fest January 28 Local Residents Ride Free Key West Food and Wine Festival Mile 0 Fest King Master January 29 Local Residents Ride Free Key West Food and Wine Festival: Where Food & Heritage Meet Truman Literary Series: Whistle- Stop Politics Mile 0 Fest King Master January 30 Local Residents Ride Free Mile 0 Fest King Master Petals and Pearls Gala January 31 Local Residents Ride Free Mile 0 Fest King Master

If you purchased a home in Florida recently or relocated to the Florida Keys January is one of the most important months to take action as a homeowner. The Florida Homestead Exemption can significantly reduce your property taxes, but only if you file on time. The deadline to apply is March 1, and missing it can cost you thousands over time. This guide explains what the Homestead Exemption is, who qualifies, how to file, and why it’s especially important for new homeowners in the Keys. What Is the Florida Homestead Exemption? The Florida Homestead Exemption is a property tax benefit for Florida residents who make their home their primary, permanent residence. It can: Reduce the taxable value of your home by up to $50,000 Limit annual increases in assessed value through the Save Our Homes cap Offer added protections against certain creditors For homeowners in high-value markets like the Florida Keys, this exemption can make a meaningful difference in annual ownership costs. Who Should Apply? You should apply for the Homestead Exemption if: You own a Florida property as of January 1 The property is your primary residence You intend to live there permanently You are a U.S. citizen or permanent resident (or otherwise legally eligible) This is especially relevant for: Recent homebuyers Buyers relocating from another state First-time Florida residents Retirees establishing Florida residency Second homes and investment properties do not qualify . Why the March 1 Deadline Matters Florida law requires homeowners to file by March 1  to receive the exemption for that tax year. Filing late generally means: No exemption for the current year Higher taxable value Missed opportunity to lock in future tax savings January is the ideal time to apply early filing avoids delays and ensures everything is in place well before the deadline. What You’ll Need to File While requirements vary slightly by county, most homeowners will need: A Florida driver’s license (or intent to obtain one) Florida vehicle registration (if applicable) Voter registration or declaration of domicile Social Security number Proof of residency for you and your spouse (if applicable) Many counties allow online filing, making the process straightforward if documents are ready. Why This Is Especially Important in the Florida Keys Property values in the Keys are significantly higher than many parts of Florida. That means: Taxable value reductions can result in substantial annual savings The Save Our Homes cap becomes more valuable over time Filing promptly protects you from sharp increases in future assessments For buyers relocating from states with higher taxes, this exemption is often a key part of the financial appeal of Florida living. Common Mistakes New Homeowners Make Assuming the exemption transfers automatically from the previous owner Missing the March 1 deadline Waiting until the first tax bill arrives to ask questions Not updating residency documents in time The Homestead Exemption is not automatic each new owner must apply. If you bought a home in Florida and plan to make it your primary residence, filing for the Homestead Exemption by March 1 is one of the most important steps you can take as a new homeowner. January is the perfect time to handle it before deadlines, paperwork, and busy schedules get in the way. If you’re unsure whether you qualify, recently relocated, or want guidance on next steps as a new homeowner in the Florida Keys, getting clarity now can save you money and stress for years to come.

When most people think of buying real estate in Key West, spring often steals the spotlight. But savvy buyers know that January can be one of the smartest and most strategic times to purchase a home in the Keys. The new year brings fresh opportunities, motivated sellers, and a calmer market environment before peak season competition heats up. Here’s why January deserves a closer look if you’re considering buying in Key West. Motivated Sellers Set the Stage Sellers who list in January are often serious about selling. Many postponed listing during the holidays and are now ready to move forward with clear goals for the year ahead. Others may be motivated by tax planning, relocation timelines, or the desire to sell before spring inventory increases. This motivation can translate into more realistic pricing and a greater willingness to negotiate something buyers appreciate in a market like Key West. Fresh Listings, Less Noise January often introduces new listings that didn’t hit the market during peak season . These homes are fresh, haven’t been overexposed, and tend to attract immediate interest from prepared buyers. With fewer listings overall compared to spring, buyers can focus on quality options without feeling overwhelmed or rushed by an influx of new inventory. Serious Buyers, Not Crowds Buyers active in January are typically focused and prepared. These aren’t casual browsers they’re buyers who have done their homework and are ready to act when the right property comes along. Fewer competing buyers means less pressure, fewer bidding wars, and a more thoughtful purchasing process overall. Strategic Timing Before Spring Competition As winter progresses, Key West transitions quickly into peak season. By February and March, buyer demand increases, competition intensifies, and well-priced homes move fast. Buying in January allows you to get ahead of the spring surge , locking in a property before demand and pressure reaches its highest point. A Calmer, Smarter Buying Experience Beyond market dynamics, January simply offers a smoother experience. Showings are easier to schedule, decisions feel less rushed, and negotiations tend to be more balanced. For buyers who value clarity, timing, and strategy, January provides a rare window of opportunity in the Key West real estate market. If “new year, new home” is on your list, January might be the perfect time to make it happen in Key West. With motivated sellers, fresh listings, serious buyers, and the advantage of acting before spring competition ramps up, this month offers a compelling opportunity to buy smart and stay ahead.

January in Key West marks the return of a familiar rhythm. As winter settles in elsewhere, the island comes alive with seasonal residents, full calendars, and a renewed buzz that locals know well snowbird season has officially arrived. For buyers considering life in Key West, January offers an authentic preview of what living here during peak season really feels like. A Shift in Energy Across the Island The pace of Key West changes in January. Streets feel livelier, restaurants fill earlier in the evening, and there’s a noticeable uptick in activity across Old Town, Midtown, and the waterfront. Seasonal residents return to their second homes, bringing a sense of continuity and community that blends seamlessly with the island’s year-round population. It’s a time when Key West feels fully “on” social, engaged, and unmistakably alive. Local Rhythms Come Into Focus January reveals the true cadence of island living. Morning walks along the harbor, bike rides through shaded streets, and afternoons on the water become part of daily life. Cultural events, art shows, and live music ramp up, reflecting the city’s creative spirit and outdoor lifestyle. For buyers, this month offers clarity. You’re not imagining what peak season might be like you’re experiencing it. What Buyers Should Expect Living Here in January Living in Key West during snowbird season means: A more social, community-driven atmosphere Increased demand for dining, boating, and entertainment A vibrant mix of residents from around the country and world Slightly busier streets and schedules, balanced by unmistakable energy For many homeowners, this seasonal buzz is part of the appeal. It’s when the island feels most dynamic and connected. A Valuable Window for Buyers January isn’t just about lifestyle it’s also informative. Buyers can see how neighborhoods feel at their busiest, how traffic flows, and how amenities operate during peak demand. This firsthand perspective helps buyers choose a location and property that truly align with their preferences, whether they’re seeking a quiet residential pocket or a lively walkable setting. Island Life at Its Most Expressive Snowbird season highlights what makes Key West special: a blend of relaxed island living and vibrant cultural energy. January captures that balance better than almost any other time of year. For those considering a move or second home, living or even visiting Key West in January offers valuable insight into the rhythms, personality, and lifestyle that define the island at its most active.

Celebrate Community, Connection, and the Key West Spirit The holidays in Key West aren’t just about sunshine, twinkling lights, and island cheer they’re about community. Supporting local businesses keeps our island vibrant, creative, and uniquely “us.” From family-owned shops to beloved restaurants and talented local makers, these small businesses are the heartbeat of paradise. At ShineGroup, we believe in giving back, uplifting our neighbors, and keeping our dollars right here in the community we love. This season, here are  12 local businesses to support whether you’re shopping for gifts, dining out, or simply wanting to spread a little island joy. 1. Kinos Sandals I live and breathe in my Kinos. Family owned and operated and handmade in Key West. Dress them up or dress them down they are a Key West wardrobe essential. 2 . Soul House Located on the corner of Frances and Southard this shop has a little bit of everything from clothes to home goods, gifts and more! 3. S kin Make Up & Giggles Enjoy a skin result oriented facial treatments, sculptural face massage, wax hair removal, makeup and hair services! 4. Key West Sunshine Club Located in Bahama Village on the Petronia Street corridor this store just seems to scream my name every time I walk by. Both a surfer and hippie's delight I love that they feature and support local artists and small businesses. 5 . Bella Laine Art Located in the stop by for my favorite hand poured candles... they are THE best.  6. Kirby's Closet An upscale, resale boutique located on Whitehead Street in Old Town. Kirby's features high end brands, personal syling, and most importantly... charcuterie & sangria  Have a special occasion or looking for a fun girls night? Book the closet for your own personal shopping experience with your favorites.   7. Sacred Space Located on Stock Island is one of my favorite artist collectives. Featuring 5 resident local artists and where you will find some of my favorite brands including: Whimsy Key West, Lucy Hawk Art, and Under The Leaf plant enthusiast.  8. Hair Verde S alon Get your hair done with: Blown Away Hair Studio, Addison's Barber Parlor or Beards & Brews 9. N ails Get your nails done at Nail Bar @ Duval Square 10. M assage Enjoy a wellness massage with Ocean Wellness Pier House Resort Every purchase you make locally helps a business owner pay their staff, restock their shelves, support their family, and reinvest right back into our island. It keeps our neighborhoods strong and our community thriving. The ShineGroup approach has always been rooted in connection, hospitality, and heart. Supporting local isn’t just something we  encourage it’s something we  live. Whether you pick up a locally made candle, grab brunch at your favorite café, or choose a handcrafted Key West treasure, your support makes a difference. Share this list with a friend, visitor, or fellow local looking to make the holidays more meaningful. And if you need customized suggestions gift guides, neighborhoods with the best shopping, or small business shoutouts I’m always here to help. Here’s to a holiday season filled with warmth, generosity, and island magic.

Holiday Magic in Paradise: Your 2025 Guide to Key West’s Festive Events December 1 World Aids Day Memorial December 2 Remarcable Tabletop Christras Tree & Wreath Auction December 3 December 4 Mac Mcanally @Key West Theater Key West Artisan Market    December 5 Mac Mcanally @Key West Theater First Friday on Fleming   Montessori United 5K Run/Walk Wesley House Family Services Holiday Village and Belighted Bike Ride December 6 Key West Hometown Holiday Parade Mac Mcanally @Key West Theater December 7 Key West Woman’s Club Community Open House December 8 Old Town Trolley's Holiday Sights and Festive Nights Tour December 9 Scrooge Macbeth @ Red Barn Theater December 10 Femmes of Rock @ Key West Theater Pet Pictures with Santa™ – Hosted by The All Animal Clinic December 11 Scott Kirby - 35 Years of Songs & Stories @ Key West Theater Anthony Rodia: Laugh Till It Hurts Tour @ Key West Theater Holiday Tours On The Trolley Fury's Annual Sunset Sail With Santa Benefiting Wesley House Key West Artisan Market    December 12 Holiday Lights Conch Tour Train Key West Art & Historical Society Annual Holiday Concert & Bazaar Holiday Concert & Bazaar Holiday Tours On The Trolley Custom House Holiday Concert & Bazaar   December 1 3 Irreverent Warriors Key West Silkies Hike Key West Lighted Boat Parade Gay Key West Holiday Lights Trolley Tour A Positive Step of Monroe County 5K Run/Walk Deck the Hulls! 34th Annual Schooner Wharf Bar Key West Lighted Boat Parade Holiday Tours On The Trolley December 1 4 Stock Island Lighted Boat Parade  Holiday Lighted Boat Parade Carnival Key West Triathlon The City's Annual Menorah Lighting Ceremony Monthly Artisan Market Holiday Tours On The Trolley December 15 Holiday Tours On The Trolley December 16 An Evening Aglow: A Candlelight Christmas With Marjory Lee @ Key West Theater Green Drinks Even t Holiday Tours On The Trolley December 17 Holiday Tours On The Trolley December 18 Holiday Tours On The Trolley Key West Artisan Market    December 19 Holiday Tours On The Trolley December 20 5k & Jingle Bell Mile Holiday Tours On The Trolley December 21 Monthly Artisan Market Holiday Tours On The Trolley Holiday Classic Car Show & Toy Drive December 22 Holiday Tours On The Trolley December 23 Holiday Tours On The Trolley December 24 December 25 Christmas Ultimate Adventure H2.0 Key West Artisan Market    December 26 Scott Kirby - 35 Years of Songs & Stories @ Key West Theater December 27 December 28 Monthly Artisan Market December 29 December 30 December 31 New Year's Eve Shoe Drop

The Truth About the December Market in Key West Key West in December is pure magic — twinkling lights on palm trees, warm ocean breezes, and a festive energy that makes the island come alive. While many assume the real estate market slows down for the holidays,  that’s one of the biggest myths around . In reality, December can be one of the  smartest  times to make a move in paradise. 🎁 Myth #1: “Nobody Buys Homes During the Holidays” Truth: The people who shop for homes in December are  serious buyers .They’re not browsing they’re ready to close. Many are relocating before the new year, using year-end bonuses, or looking to secure a second home before winter peaks. For sellers, that means less window shopping and more qualified offers. ☀️ Myth #2: “The Market is Too Slow” Truth: In Key West, the market rarely sleeps.The island attracts visitors year-round, and December’s festive atmosphere brings in vacationers who often fall in love with the lifestyle — and decide to buy. Plus, fewer homes are listed this time of year, giving well-presented properties a real edge. 🏡 Myth #3: “It’s Better to Wait Until Spring” Truth: Waiting can mean facing more competition.Come spring, listings surge and buyers multiply — which can drive up prices and reduce negotiation flexibility. December offers a quieter, more strategic moment for both sides: buyers have more time to evaluate, and sellers can stand out with motivated, holiday-season buyers in the mix. 🌊 The Key West Advantage What makes Key West unique? Even in “winter,” the weather is perfect, the sunsets are spectacular, and homes show beautifully. From Old Town cottages to waterfront estates, properties glow with island charm and buyers feel it. If you’re considering buying your slice of paradise or listing your island home, don’t overlook December. It’s a season full of opportunity, connection, and serious momentum wrapped in the tropical sparkle that only Key West can offer.

Celebrating Community, Compassion & Connection in Key West Here in Key West, community isn’t just a word it’s a way of life. We show up for one another, lend a hand when it’s needed, and keep our island strong through small acts of kindness that add up in big ways. At ShineGroup, giving back isn’t reserved for the holidays. It’s who we are, all year long. From serving our neighbors through  Shoveling Sunshine  to supporting  Rotary Club initiatives  and partnering with beloved local charities, our team believes in putting heart into action because when we support each other, the whole island shines brighter. As we head into the holiday season, here’s a closer look at how ShineGroup spreads sunshine throughout the Keys…and how you can get involved. ☀️  Shoveling Sunshine: Small Acts, Big Hearts One of ShineGroup’s signature initiatives,  Shoveling Sunshine  is all about stepping in where the community needs an extra boost. The ShineGroup team donates 10% of all team commissions to Shoveling Sunshine, Inc. a non-profit that supports Keys residents when they have to travel outside of Monroe County for medical care. 💛  Local Charities That Keep Our Island Strong Key West is full of incredible organizations doing essential work. ShineGroup regularly partners with and supports charities that make a real difference, including: The SOS Foundation  – Providing nutritious meals and resources for local families. Rotary Club of Key West , an organization known for its long-standing commitment to making the island better for all. AH of Monroe County  – Supporting housing and health services for residents in need. FKSPCA  – Giving love, shelter, and second chances to our island’s animals. MARC House  – Enriching the lives of adults with developmental disabilities through meaningful programs and community connection. Irreverent Warriors - promoting mental health for veterans through humor and comraderie. The Boys & Girls Club of the Keys  – Creating safe, inspiring spaces for local youth. These organizations rely on community involvement—whether it’s time, donations, or simply sharing their mission. 🎁  How You Can Give Back This Season If you’re looking for ways to spread sunshine this holiday season, here are simple and meaningful ways to get involved: ✔  Donate locally Even small contributions make a big impact here in the Keys. ✔  Volunteer your time Help at a food drive, participate in a cleanup, mentor a student, or pitch in at a local event. ✔  Support local families Holiday toy drives, meal sponsorships, or neighbor-to-neighbor assistance go a long way. ✔  Shop small Your holiday purchases can support artisans, makers, and family-owned businesses right here in paradise. ✔  Share opportunities Encourage friends and followers to get involved—sometimes awareness is the first step to action. S hine Together, Stronger Together Key West thrives because of the people who care about it—people who show up, lift others up, and pour love back into the community. At ShineGroup, we’re honored to be part of the island’s story and to support the causes that keep our home resilient, vibrant, and full of hope. If you’re seeking ways to give back or want help choosing a charity or volunteer opportunity, reach out. We’d love to point you in the right direction. Here’s to a season of generosity, gratitude, and shining a little brighter together. ✨

When temperatures dip up north, Key West heats up and so does the rental market. Every winter, snowbirds flock to the island for months of sunshine, salt air, and that laid-back island pace.If you own an investment property here, now’s the time to make sure it’s ready to shine. Here’s how to attract quality renters, maximize income, and keep your property in top shape all season long. 1. Nail Your Pricing Strategy Winter is peak season in Key West, but it’s also competitive. Research current rates for similar properties in your neighborhood even slight adjustments can make a difference. Offer flexible options: Consider a two- or three-month stay discount to appeal to snowbirds who want longer leases. Highlight value, not just price: If your home includes parking, a pool, or easy beach access, call it out in your listing renters will pay for convenience. 2. Refresh Your Décor for the Island Vibe Your renters are escaping the cold make sure your space  feels like a tropical getaway. Add light linens, beachy art, and greenery for a fresh, airy feel. Keep décor simple but high-quality think “coastal calm,” not clutter. Include thoughtful extras like beach towels, a blender for margaritas, or a guidebook of your favorite Key West spots. 3. Take Care of Pre-Season Maintenance Before your first renters arrive, handle the essentials: Service your HVAC and ceiling fans to keep things cool. Check all appliances and plumbing for leaks or wear. Clean or replace outdoor cushions and inspect decks, railings, and lighting. Stock up on essentials like lightbulbs, batteries, and cleaning supplies for easy guest turnover. 4. Market the Experience, Not Just the Property In Key West, lifestyle sells.Use your listing photos and captions to capture the feeling of winter in paradise morning coffee on the balcony, sunset walks on White Street Pier, or lazy afternoons by the pool.Renters aren’t just booking a home; they’re booking  your version of the island dream. The winter rental season in Key West is your moment to maximize returns and showcase your property’s charm. A little preparation goes a long way from updated décor to smart pricing and proactive maintenance. With the right touches, your home won’t just rent it’ll stay booked all season long.

This winter Key West is lighting up the island with holiday magic tropical style. December in paradise is filled with sparkling lights, waterfront celebrations, festive tours, and that unmistakable Key West charm that makes the season feel extra special. Check out Krystal's 2025 guide highlights the must-see events that bring the island to life. Share it with friends, clients, and visitors looking to experience the joy of the holidays Key West style. Key West Lighted Boat Parade A Key West classic and one of the most anticipated holiday events of the year. Imagine a fleet of boats big, small, quirky and creative gliding across the historic Key West Harbor covered in twinkling lights and festive décor. Grab a waterfront seat or hop aboard one of the participating vessels to enjoy the parade from the water. Expect holiday music, tropical vibes, and a whole lot of island cheer. This is one event your December calendar  needs . Best for:  families, visitors, and anyone who loves a holiday celebration that glows on the water. Holiday Historic Inn Tour Key West’s charming inns and boutique hotels open their doors for a rare “behind-the-scenes” holiday experience. Each stop on the tour is decked out with unique seasonal decorations think tropical wreaths, gingerbread architecture, island-inspired Christmas trees, and historic homes wrapped in twinkling lights. Local musicians often perform, and some inns offer light bites or festive drinks. Strolling from inn to inn on a cool December evening feels like stepping into a living holiday postcard. Best for:  history lovers, design enthusiasts, and anyone who wants a more intimate, old-town-meets-holiday experience. Key West Holiday Village Set in the heart of the island's holiday scene, the Key West Holiday Village brings festive fun for all ages. Expect artisan vendors, live performances, themed nights, and plenty of spots for that perfect holiday photo. From tropical Santa visits to holiday markets and sweet treats, the Holiday Village captures the joyful spirit of island life. It’s a community favorite and a must-see for visitors wanting a taste of local holiday cheer. Best for:  families, shoppers, and guests looking to soak up holiday energy in a lively setting. Why December in Key West Feels So Magical There’s something special about celebrating the season in paradise. The weather is cool but breezy, palm trees sparkle with lights, the island slows down just enough, and locals embrace the holiday season with the easygoing warmth Key West is known for. Whether you’re taking in the sunset at Mallory Square, exploring festive neighborhoods, or sipping something delicious on a porch wrapped in garland, the island just feels… magical. Key West holidays aren’t just about events they’re about community, creativity, and celebrating in a place that feels like home. If you’re planning holiday content, looking for things to do, or helping clients plan their trip, this guide is your go-to resource for everything festive in paradise. And if you ever need personalized recommendations best viewing spots, local traditions, or hidden gems I’ve got you covered.