Celebrate Community, Connection, and the Key West Spirit The holidays in Key West aren’t just about sunshine, twinkling lights, and island cheer they’re about community. Supporting local businesses keeps our island vibrant, creative, and uniquely “us.” From family-owned shops to beloved restaurants and talented local makers, these small businesses are the heartbeat of paradise. At ShineGroup, we believe in giving back, uplifting our neighbors, and keeping our dollars right he

The Truth About the December Market in Key West Key West in December is pure magic — twinkling lights on palm trees, warm ocean breezes, and a festive energy that makes the island come alive. While many assume the real estate market slows down for the holidays,  that’s one of the biggest myths around . In reality, December can be one of the  smartest  times to make a move in paradise. 🎁 Myth #1: “Nobody Buys Homes During the Holidays” Truth: The people who shop for homes

Celebrating Community, Compassion & Connection in Key West Here in Key West, community isn’t just a word it’s a way of life. We show up for one another, lend a hand when it’s needed, and keep our island strong through small acts of kindness that add up in big ways. At ShineGroup, giving back isn’t reserved for the holidays. It’s who we are, all year long. From serving our neighbors through  Shoveling Sunshine  to supporting  Rotary Club initiatives  and partnering with belo

When temperatures dip up north, Key West heats up and so does the rental market. Every winter, snowbirds flock to the island for months of sunshine, salt air, and that laid-back island pace.If you own an investment property here, now’s the time to make sure it’s ready to shine. Here’s how to attract quality renters, maximize income, and keep your property in top shape all season long. 1. Nail Your Pricing Strategy Winter is peak season in Key West, but it’s also competitive.